As a skincare brand, our role is to share and make known the beauty secrets used by Moroccan women for centuries. Our promise is to deliver the secrets of natural beauty and eternal wellbeing to you through natural, authentic and ethical skincare products.
We believe that all women deserve to take care of themselves with natural products that bring wellbeing to their body and mind. And when we say all women, we mean it! We deliver to more than 120 countries in 5 continents and we do our best to improve every day. All our customers around the world deserve the same attention and we ensure this on an ongoing basis.Our adventure is based in Morocco and all our products are sourced locally. Our argan oil and prickly pear oil, which are the basis of nearly all our ranges, are certified USDA Organic.
Our philosophy is to offer you authentic, natural, ethical, vegan friendly and paraben-free products for skincare & wellbeing routines in line with your deepest aspirations and values.